· To increase the profitability and overall health of the agricultural sector of the Lake County economy.

· To educate and encourage Lake County farmers to grow for the market - thinking first about consumers, their tastes, convenience, and health.

· To awaken consumers to Lake County's superior food products and encourage their loyalty.

· To build stronger industry consciousness among growers, packers, and support industries through communication, cooperation, and skill development.

... a dedicated group of farmers, producers and consumers, celebrating premium agricultural products in Lake County since 1996.